120+ services you can offer as a Virtual Assistant
- Jun 30
- 8 min read
Virtual Assistant is such a vague term really! Many people equate it with a Virtual Secretary or PA - and it certainly can be - but in reality, it’s anything you do brilliantly to support clients virtually.
Virtual Assistants support small business owners, entrepreneurs, and busy professionals with a huge range of services, from traditional admin to social media management, marketing, creative projects, and much MUCH more.
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VAs define their specialisms in many different ways - by the services they offer, the industries they work in, or the types of clients they support. For example, when I first started, I specialised in working with PR agencies, delivering both traditional admin support as well as more industry specific tasks.
Choosing the right mix of services can help you attract clients, stand out in your niche, and build a profitable VA business.
Choosing your zones of genius: How to decide which VA services to offer
I recommend choosing no more than three zones of genius - the areas you love and are best at - and keeping your services and packages within those. This way you get to consistently do work that you enjoy, do it well, and become known for. (And there is some crossover within the zones, it’s not accidental!)
This doesn’t mean you are limited to those tasks, it just means this is where you focus your marketing efforts - they are the services you’re actively selling, and so should be the ones you’re most passionate about and able to discuss as an expert.
Below is a comprehensive list of 120+ services you could offer as a Virtual Assistant. Hopefully, one or more of the below will spark excitement in you, and by the time you’ve finished reading you’ll have a clear idea of what your zone of genius is and what sort of VA you want to be!
Administrative services Virtual Assistants can provide
Administrative tasks are the backbone of any business and are some of the most common areas where Virtual Assistant support is requested. These services save clients time, keep operations running smoothly, and allow business owners to focus on growth.
Diary and calendar management
Inbox management
Meeting scheduling
Contract administration
Client onboarding and offboarding
Team onboarding and offboarding
Holiday and leave management
Travel research and booking
Client gifting
Transcription
File creation and maintenance
Document formatting
Data entry
CRM administration
Research
Website updates
Productivity and operations support Virtual Assistants can offer
VAs specialising in productivity and operations help businesses work smarter, from workflow setup to team management and systems optimisation. A reminder, high level strategic help can fall under Online Business Management and command a higher rate. If you’re doing a lot of this type of work, is it time to revisit your pricing? Tasks in this area include:
Business systems management
Workflow development
Automation setup
Standard Operating Procedures (SOP) development
CRM setup and management
Project management system setup
Team coordination
Project management (individual projects e.g. a launch)
Bookkeeping and financial support services Virtual Assistants can offer
Many VAs provide financial admin support such as invoicing, expense tracking, and subscription management, and those with bookkeeping qualifications or experience can offer more advanced services. If you’re providing formal bookkeeping, payroll, or accountancy services, ensure you are properly qualified, registered, and insured. Not all of the below services are classed as book-keeping, but it’s a fine line, and I recommend you check with HMRC to find out where you sit.
Creating and sending invoices
Chasing unpaid invoices
Receipts management
Recording expenses and income
Forecasting
Cash flow tracking
Payroll
Systems subscriptions and renewals
Public Relations and media support services Virtual Assistants can deliver
VAs with PR skills help clients get noticed, manage communications, and track coverage to grow their visibility and brand presence.
Building media lists
Writing press releases
Writing and editing articles
Researching stories
Creating media biographies
Writing a pitch
Pitching journalists and podcasts
Tracking coverage
Developing coverage reports
Social media and marketing support Virtual Assistants can provide
Social media and marketing VAs help businesses increase their visibility, build relationships with their audience, and maintain a consistent online presence. Some VAs choose to specialise in a particular platform, such as Instagram, LinkedIn, Pinterest or TikTok, while others provide support across multiple channels.
Set up of pages, profiles and groups
Keyword and hashtag research
Caption drafting
Graphics creation
UGC creation
Scheduling and posting
Content calendar development
Community engagement
Community management
Email content plan
Email copy drafting
Email scheduling
Facebook group management
Influencer outreach
Ads management
Audits and analysis
Analytics and reporting
Copywriting and content creation services Virtual Assistants can offer
From blogs to newsletters or social media captions; VAs help clients communicate clearly, promote their brand, and connect with their audience.
Blog posts
Website copy
Landing page copy
Email newsletters
Sales funnels
Articles
Lead magnets and downloadable resources
Case studies
Bios
Product descriptions
Podcast show notes
Proofreading
SEO for existing copy
Editing
Creative and design solutions Virtual Assistants can deliver
Creative VAs support businesses with branding, visuals, and marketing materials that make a polished, professional impression.
Logos
Business branding - full brand kits with guidelines
Social media graphics
Social media templates
Lead magnets - guides, eBooks, plans, and more!
Presentations
Adverts
Photo editing
Video editing
Website design - both the customer journey and the visual elements
Invitations
Banners
Leaflets
The various elements that you can lend design skills to are almost limitless!
Event planning and coordination services Virtual Assistants can provide
VA support for events helps clients plan, organise, and run successful gatherings - both in-person and virtual - with minimal stress. You might even get to go to some amazing events in some very cool (or sunny) places!
Planning the itinerary
Supplier sourcing, booking and liaison
Venue research, booking and liaison
Issuing and managing invitations
Promotion
Creating goody bags
Creating host/speaker packs
Attendee management / customer services
Troubleshooting - almost constantly!
Venue preparation
Overseeing the live event
Post-event analysis
Follow up - to customers and vendors
Sales and lead generation support Virtual Assistants can offer
VAs can help clients grow their business by managing leads, conducting outreach, and keeping accurate reporting.
Market research
Lead generation
List building
Lead qualification
Cold outreach
Relationship building and engagement
CRM management
Sales reporting
Website support services Virtual Assistants can offer
Website VAs help businesses maintain a professional online presence by keeping websites updated, accurate and user-friendly. Some specialise in particular platforms such as Wix, WordPress, Squarespace or Shopify.
Website design
Building webpages
Website updates and maintenance
Landing page creation - e.g. using email marketing software
Blog publishing
Product uploads
Website testing and quality assurance
Website content updates
Image optimisation
Plugin and app management
SEO implementation
Form creation and management
Website analytics and reporting
Domain verification and optimisation
Online course and membership support services Virtual Assistants can offer
VAs specialising in online courses and memberships help business owners create, launch and manage digital learning experiences and communities. These services support both the technical and day-to-day running of online programmes. This is another great sector where you can specialise in a particular platform.
Course platform setup and management
Membership platform management
Course uploads and formatting
Resource creation and uploading
Student onboarding
Community management
Member support
Live session coordination
Workshop and webinar support
Course launches
Affiliate management
Reporting and analytics
Podcast support services Virtual Assistants can offer
Podcast VAs help creators and business owners manage the many tasks involved in producing and promoting a podcast. From guest coordination to publishing and repurposing content, these services help podcasts run smoothly and consistently.
Guest research
Guest outreach
Guest booking and scheduling
Guest onboarding
Guest follow up
Podcast editing
Show notes creation
Podcast publishing
Episode scheduling
Podcast graphics
Shorts / clips creation and scheduling
Transcription
Content repurposing
Sponsor liaison
Podcast analytics and reporting
Personal Assistant services Virtual Assistants can offer
Personal Assistant VAs help busy professionals manage the tasks and responsibilities of everyday life. By taking care of personal administration and household management, they free up valuable time and mental space for their clients.
Diary and appointment management
Holiday research and booking
Restaurant reservations
Present sourcing and purchasing
Online shopping
Tradesperson sourcing and coordination
Home maintenance scheduling
Personal inbox management
Family calendar management
School communication liaison
Event and party planning
Personal research
Forms and applications support
I’d love to know - if you are a Virtual Assistant, are there services you offer that aren’t on this list? What zones of genius do you focus on?
Key takeaways
Focus on your zones of genius - the services you enjoy, excel at, and want to be known for.
Start with what you know; you don’t need to offer everything. Less can be more, so try to stick to three areas for now!
Your offerings can evolve over time. Revisiting this list is useful as your business grows or priorities change.
Specialising in favourite services can make your business more profitable and enjoyable.
FAQs
Do I have to offer all of these services?
No! It can be tempting, especially early on, to offer a bit of everything - but it’s better to focus on promoting your strengths and passions. This makes it easier for the right clients to find you and understand exactly what you offer.
What if I’ve ended up burnt out or confused by providing too many different services?
That’s a clear signal it may be time to review things and narrow your focus to your favourite services - your zone (or zones) of genius. If the issue is more about capacity than confusion, it may also be worth considering whether it’s time to bring in associates.
Should I revisit this list regularly?
Yes! As you gain experience, your interests and business priorities may change. Revisiting your services ensures you’re working in areas you enjoy and want to be known for.
Can I combine services across categories?
Absolutely! Some of the strongest VA offerings come from combining complementary services, e.g., admin + social media, or bookkeeping + productivity support.
Can I offer bookkeeping?
Basic financial admin is fine, but formal bookkeeping or payroll services require proper qualifications, registration, and insurance.
Next steps
Pause and reflect.
Are you currently working in your zone of genius, or offering everything just to get work?
Refine your focus
Use this list to identify the services you enjoy most and want to be known for, and consider narrowing your offers around those.
Get support and perspective
Join a community like VA Village to talk things through with other VAs and see how they structure and evolve their services.
Seek personalised guidance
If you want tailored support clarifying your zone of genius and shaping your next steps, book a strategy call to explore whether mentoring is right for you.
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About the author:
Kayleigh Johnstone is the founder of COZ & Co, an award-winning Business Support & Visibility Agency, and the creator of The VA Village. As a qualified EMCC Coach and Mentor, Kayleigh is dedicated to helping incredible women launch and grow profitable, flexible Virtual Assistant businesses. A recognised leader in the UK small business community and a Small Biz 100 featured entrepreneur, she provides a clear blueprint for VAs who want to stop chasing the 9-to-5 and build a guilt-free business that values their individual brilliance and general neurospicy awesomeness.
